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Marketing
Interested in an outstanding opportunity to become part of a team with a stellar reputation as acommunity engagedEmployer of Choice?
Established in 1905, Consigli has grown over the last 100 years from a local fourth generation family business into one of the largest construction managers and general contractors in the Northeast and Mid-Atlantic regions. In 2018, wetransitioned to100-percent employee-ownership.
Nationally ranked as one of Forbes 2021 and 2022 Best Midsize employers andas one of the Best Places to Work by the Boston Globe, the Hartford Business Journal, and MaineBiz, our culture draws raw talent from college interns to seasoned veterans with substantial years of experience in their field. We credit empowerment, innovation and "thinking great" for our continual growth and success. Most important, we are thankful for our employees and are proud to have one of the most exciting project portfolios in the business.
Sr. Digital Marketing Coordinator:
If you are a self-starter who is passionate about creating compelling digital content, driving engagement, and contributing to the growth of our brand, we would love to hear from you.
We are seeking a highly motivated, experienced and creative Sr. Digital Marketing Coordinator to join our marketing team. As a Sr. Digital Marketing Coordinator, you will be responsible for developing and executing content strategies across various digital platforms to enhance brand visibility, engage our target audience, and drive client and talent acquisition and retention. An ideal candidate will have a strong background in social media management.
Location: Hybrid
Essential Functions
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Social Media Management: Manage day-to-day social media operations, including content creation, publishing, community management and monitoring of social media channels.
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Content Strategy Development: Collaborate with the marketing team to develop comprehensive, social media content strategies that support our overall marketing goals. Maintain a content calendar that plans and tracks strategic content on corporate channels.
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Content Creation and Curation: Create high-quality, engaging, and relevant content for social media channels and other digital platforms, including website, email newsletters, and other marketing collateral. Curate and repurpose existing content to maximize its reach and impact.
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Performance Analysis: Monitor, analyze and report on content performance to measure effectiveness of digital campaigns. Track key performance indicators (KPIs) such as website traffic, engagement metrics, conversion rates, and social media reach. Use insights gained to refine content strategies and improve future content effectiveness.
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Collaboration and Coordination: Collaborate with cross-functional teams, including Public Relations, Regional Marketing and Creative teams, to gather information and develop engaging content. Coordinate content creation and distribution timelines to ensure timely delivery.
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Content Governance & Tracking: Advise departments, teams and employees on social media use and best practices. Leverage employees as brand ambassadors and provide resources, curate content for their use externally. Ensure content complies with legal and regulatory requirements and upholds the company's values and image.
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Industry Trends and Best Practices: Stay updated on emerging digital marketing trends, content marketing techniques, and industry best practices. Proactively recommend innovative content formats and strategies, and develop evergreen content, to improve audience engagement and achieve marketing objectives.
Required Experience
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Bachelor's degree in marketing, Communications, Journalism, or a related field.
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3-5 years of experience in a social media or digital marketing role.
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Strong written and verbal communication skills, with a keen eye for detail.
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Expertise in social media platforms (LinkedIn, Instagram, Facebook, etc.) and their respective best practices.
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Highly proficient in social media management tools and analytics platforms (Sprout Social, Google Analytics).
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Excellent written and verbal communication skills with the ability to craft compelling content tailored to different audiences and channels.
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Proficiency in email marketing and other digital marketing channels.
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Ability to analyze and report data and utilize data-driven insights to inform content strategy.
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Creative mindset and experience with graphic design tools (Canva).
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Ability to think strategically while executing tactically.
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Excellent project management and organizational skills, with the ability to manage multiple tasks and meet deadlines.
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Ability to work well under pressure, in a fast-paced environment and meet tight deadlines.
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Strong collaborative and interpersonal skills to work effectively within a team environment.
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Demonstrated ability to adapt to a fast-paced and evolving digital landscape.
An Affirmative Action / Equal Opportunity Employer
Consigli provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
An Affirmative Action / Equal Opportunity Employer. Consigli provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.