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BCG X is the tech build & design unit of BCG. Turbocharging BCG's deep industry and functional expertise, BCG X brings together advanced tech knowledge and ambitious entrepreneurship to help organizations enable innovation at scale. With nearly 3,000 technologists, scientists, programmers, engineers, and human-centered designers located across 80+ cities, BCG X builds and designs platforms and software to address the world's most important challenges and opportunities. Teaming across our practices, and in close collaboration with our clients, our end-to-end global team unlocks new possibilities. Together we're creating the bold and disruptive products, services, and businesses of tomorrow.
The Associate Growth Architect is responsible for injecting expert growth and marketing strategies into our project work. This person will act as a core member on a case team, often owning a key module and contributing directly to the project outcome. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale customer growth programs. Their work spans across marketing, sales, pricing, digital self-service, and the technology that drives them. Through a hypothesis-driven, experiment-led test & learn approach, they strategize, implement, and execute go-to-market activities that ensure best in class customer acquisition, engagement, and retention.
In this role you will:
- Be an authoritative marketing voice within a multi-disciplinary team to identify highest value use cases to unlock growth across Marketing, Customer Experience, and Salestouchpoints
- Drive growth strategy, execution, and optimization for clients during digitally-centric project work
- Define, execute, analyze, and optimize sophisticated technical marketing uses cases ranging from pilot to scale, mapping to real, observable quantitative and financial impact
- Collaborate with growth leadership and drive growth strategy documents, frameworks, and guidelines for internal and external use
- Convert insights into action: drive customer acquisition & retention from ideation to execution
- Define and validate core KPIs and unit economics, such as acquisition cost, retention rates, share of market, share of voice, Marketing ROI (ROMI), CAC:LTV, to drive the business
- Take acustomer-centric approachto drive commercial outcomes across the entire customerjourneyfrom discovery to advocacy, including analyzing Customer Journeys to drive enhancements to Customer Experience
- Build on BCG's differentiation by building truly unique capabilities around media, technology, customer journey, and Growth operating models
- Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity
You should have:
- 2 - 4 years of professional experience in industry, consulting, or agency, with B2C or B2B Marketing experience required
- Expert knowledge of digital growth and marketing tools such as: Meta, Google, Amazon, TikTok, Trade Desk, SEMRush, SimilarWeb, Salesforce, Adobe, Braze, Hubspot, Segment/Twilio, Amplitude, Optimizely, etc.
- Knowledge of or experience with leveraging marketing measurement tactics such as: Marketing Mix Modeling (MMM), Return on Marketing Investment (ROMI), Matched-market or AB Testing, Web/App Analytics, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV/LTV), etc.
- Entrepreneurial spirit to help us shape our growth initiatives, methodology, and client work
- Ability to think strategically and creatively: analyze, synthesize, recommend and take actions
- Previous experience focused on user acquisition, retention and other growth levers ideally with digital products and services
- Expert communication, presentation, and material preparation skills required
- Previous experience at a professional services role or consulting company highly desired
- Bachelor's degree in quantitative discipline like Finance, Economics, Statistics, Marketing, or a related field
Some local governments in the United States (US) require job postings to include a reasonable estimate of base compensation. The first-year base compensation range for the Associate Level is 122,400 - 144,000.
- Zero dollar ($0) health insurance premiums for BCG employees, spouses, and children
- Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
- Dental coverage, including up to $5,000 (USD) in orthodontia benefits
- Vision insurance with coverage for both glasses and contact lenses annually
- Reimbursement for gym memberships and other fitness activities
- Fully vested retirement contributions made annually, whether you contribute or not
- Generous paid time off including vacation, holidays, and annual office closure between Christmas and New Years
- Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
The Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.