SUMMARY: The Patriots Digital & Social Media Content Producer will execute our content strategy with the goal of maximizing reach, and growth of our fanbase. They will create cross-platform content to reach new fans and identify partnerships, collaborations, and opportunities, working closely with creators, influencers, and artists to create trending content. They will be responsible for day-to-day management of the New England Patriots YouTube channel and digital video content in coordination with the social, video, and digital teams.

DUTIES AND RESPONSIBILITIES

1. Manage the day-to-day operations of the Patriots YouTube account.
2. Create and edit content for YouTube, Patriots.com and other social platforms, using archival footage, working internally to acquire new footage (players, cheer, mascot, etc.) and finding opportunities for promotions, collaborations and exposure on other accounts, including creating platform specific content.
3. Curate and publish YouTube content, optimizing headlines and thumbnails for maximum views, while adding cards and slates for retention.
4. Serve as the primary advocate for YouTube strategy, tracking trends and new platform features to establish organization best practices.
5. Measure and analyze channel performance metrics to provide reports and insight that inform future strategy and content planning.
6. Develop, pitch, and execute platform specific content ideas, including long-form segments, promotional teasers, and video podcasts.
7. Oversee day-to-day organization of player content, identify, and distribute photos and videos from games, practices, events and travel. Distributed s via Socialie.
8. Serve as lead photo coordinator on gamedays, running cards and uploading select photos for use by social team, designers, web, and international agencies in real time.
9. Size, watermark and color photos and videos as needed.
10. Assist with graphics, including manipulating templates for video and static purposes.
11. Share YouTube Shorts and TikTok strategy with other internal creators, such as international agencies, stadium accounts and other internal departments.
12. Identify and interact with influencers, either for inclusion in our content or inclusion in their content; look for partnership opportunities to mutually reach new audiences and grow fan base.
13. Brainstorm collaboration opportunities for cross-department content, including retail, events, and other partnerships.
14. Monitor trends across platforms and brainstorm content, especially for partner activations and tentpole events, such as schedule release, draft, Hall of Fame induction.
15. Help manage any new or emerging platforms, such as Twitch.
16. Help post on social and/or digital media as needed.
17. Collect iPhone content on the field, in the community, at practices and events.
18. Support Patriots international efforts as needed.
19. Special projects and assignments as business dictates.

SKILLS, QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in communications, journalism, video/multi-media production or related field preferred.
• 3+ years professional experience managing or contributing to a brand account.
• Advanced experience with Premiere and After Effects, with an emphasis on YouTube and promotional content.
• Experience operating professional cinema cameras a plus.
• Knowledge of sports, the National Football League and New England Patriots preferred.
• Possess a passion for social media and content, particularly platforms like YouTube, TikTok and podcasts.
• Experience shooting and editing vertical-first video a plus.
• A proven track record brainstorming and executing original ideas, memes and trending content with an emphasis on pop culture, fashion and current events.
• Ability to identify storylines, popular content and be at the forefront of trends.
• Knowledge of the influencer space.
• Proficient in Adobe Photoshop, Lightroom and Illustrator for graphic template manipulation and photo editing.
• Exemplary interpersonal skills, working externally and internally, engaging with fans and external collaborators.
• A creative eye and ability to identify and partner with freelance artists and creators.
• Great communication skills, with ability to pitch and explain ideas.
• Organized, detail oriented, able to coordinate multiple tasks simultaneously and work on tight deadlines.
• Ability to identify engaging and appropriate photos based on goals.
• Must have attention to detail and focused concentration.
• Must be able to learn new tasks and complete tasks independently.
• Must be able to make timely decisions in the context of the workflow.
• Must possess strong organizational skills, ability to multi-task and responsiveness.
• Must be able to adhere to process protocol and must be able to apply established protocols in a timely manner.

PHYSICAL DEMANDS

• While performing the duties of this job, the employee is regularly required to sit and use hands to handle or feel.
• The employee frequently is required to talk or hear.
• The employee is occasionally required to reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
• Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
• Applicant must be willing and able to work non-traditional hours including nights, weekends, and holidays, in non-traditional settings with the ability to travel as assigned.

WORK ENVIRONMENT

• Fast-paced work environment.
• Densely populated on event days.
• The noise level is usually loud on event days.

CERTIFICATES, LICENSES, REGISTRATIONS

• None required

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

This company is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.